phase 0 phase1 phase2 Phase4


Phase 0

Problem Definition

Problem definition is the key to problem solving. Our Discovery phase utilizes objective, specialized expertise in conducting contextual inquiry, visually communicating the research insights and translating the analysis into actionable product requirements. As both a research and development firm, we specialize in the synthesis of design research into critical design inputs.

BH Discovery services include:

  •  Ethnography & Contextual Inquiry
  •  Procedure Mapping
  •  Quantitative & Qualitative Analysis
  •  Synthesis & Innovation Charrette
  •  Usability Plan
  •  User Requirements
  •  Design Inputs
  •  Participatory Design
  •  Research Translation
  •  Device Definition
  •  Characterize Latent Needs
  •  Persona Development

Phase 1


An appropriate aesthetic and brand language is based on sound user research, creative problem solving and inspired form development that are tempered with a pragmatic and rigorous process. Our Conceptualization methodology capitalizes on our broad-based industrial design experience enabling the exploration of alternative form factors, system architecture and product semantics and the cross-pollination of the best ideas and technologies into highly innovative concepts.

BH Conceptualization services include:

  • Industrial Design
  • User Interface Design
  • Product Definition and Planning
  • Form Semantic Development
  • Participatory Design
  • User Preference Studies
  • System Integration & Architecture
  • Brand Language Development
  • Ergonomic Studies
  • Formative Usability Studies
  • Design for Manufacturing
  • Research Translation
Venu device

Phase 2

Design Development

The Design Development phase initially converges the alternative solutions explored in the Conceptualization phase into a singular design direction based on a balance of usability, systems engineering and DFx – Design for X (Manufacture, Assembly, Service, etc.) inputs. The design is developed at the assembly level and user interface features are confirmed through prototyping and formative usability studies. Coupled with 25+ years of project management, research and design experience, every one of our R&D projects are managed by one of two seasoned Principals.

BH Design Development services include:

  • Industrial Design
  • Mechanical Engineering
  • Human Factors Engineering
  • Formative Usability Testing
  • User Interface Design
  • Formative Usability Studies
  • Quality System Regulation
  • Design Controls
  • ISO 13485
  • DFx
  • Prototyping
  • Participatory Design
  • User Preference Studies
  • Systems Engineering
  • Device Requirements
  • Design History File (DHF)

Phase 3


In the Implementation phase the design assembly is detailed in CAD at the part and feature level. The design intent and specification is finalized by fabricating prototypes and usability testing, according to our client's Design Controls process. Our Quality System is designed to support regulated industries such as medical device development; conforming to FDA's Quality System Regulation (QSR) and ISO 13485. We have been successfully audited by several Fortune 50 medical device manufacturers.

BH Implementation services include:

  • Mechanical Engineering
  • Electronic Engineering
  • Embedded Software Development
  • Usability Testing
  • Design Specification
  • CAD Part Design (2D and 3D)
  • Design Controls
  • DFx
  • Prototyping & Analysis
  • Design History File (DHF) Inputs
  • Design Verification & Validation
  • Graphic and Packaging Design

Phase 4


The final engineering details and specifications required to produce and test a Beta prototype and release the CAD database for design transfer to production are delivered in the Commercialization phase. In order to meet V&V controls and international regulations, a Summative Usability Test is conducted during this phase.

BH Commercialization services include:

  • Mechanical Engineering
  • Summative Usability Testing
  • Design Control Documentation
  • Alpha & Beta Prototypes
  • Specifications
  • DFx
  • Verification & Validation (V&V)
  • Design Transfer
  • Production Liaison
  • Camera-ready Production Art
  • Design History File (DHF)
  • Inputs & Outputs