The Discovery phase is the first step in the Innovation Process

BH conducts user research, using passive and interactive discovery methods to elicit user aspirations, identify latent needs, unmet efficiencies and characterize usage scenarios. Whenever possible, BH immerses our team of analytical researchers and designers in the usage environment of a product or system, known as contextual inquiry or ethnography. By passively observing users in context, we record work flow metrics, characterize the relationships of associated devices and actors within a system, and finish by interviewing users with advanced participatory research tools.


The powerful insights discovered with these qualitative research techniques are then translated into robust requirements and actionable design initiatives that create a foundation for innovation. This is an empirical methodology that is considered one of the foundational building blocks of a good usability engineering process, establishing testable usability inputs for downstream formative studies culminating in an FDA-required human factors engineering report.


  • Domestic & International Contextual Inquiry
  • Simulated Workflow Studies
  • Projective Mapping
  • Participatory Configuration/Velcro Modeling
  • Card Sorting
  • Cognitive Walkthrough
  • Virtual/Augmented Reality Testing
  • Insight Translation & Synthesis Workshops