Sean Hägen will be presenting, Product Semantics in the Healthcare Space, at IDSA’s Medical Design Deep Dive 2020, Virtual Event, November 12-13, 2020.
The presentation is an adaptation of a white paper on the subject of the science that links aesthetics and usability. The design process based on product semantics will be explained, integrated with human factors engineering, to meet the unique challenges of designing medical devices and UX. The process of a user understanding the operation of a device is a complex series of biases, interactions, reasoning and expectations that starts with an initial assessment. This is especially critical when there is no product training or a significant lapse between use and training.
In healthcare, the initial interaction with a device is often critical to the well-being of a person. The approach of product semantics, which includes affordances, enables utilizing the visceral impact of a device’s aesthetic to communicate interaction cues. The following are summary points for the presentation:
- The key role of aesthetics in meeting requirements relative to “intuitive” and “easy to use”
- Introduction of the Product Semantics methodology, linking aesthetics and usability
- Harmonizing use-safety and ease-of-use through product semantics and affordances
- Relationship of perception attributes to aesthetics and development of robust requirements