Joe earned a Bachelor of Science in Human Factors Psychology from Embry-Riddle Aeronautical University with an emphasis on Human Computer Interaction and Automation. Pratt initiated his career in the defense industry where he played a key role in the translation of research inputs into actionable insights. While conducting research in General Dynamics; Joe planned, executed, and analyzed advanced simulated mission scenarios and converted those insights into GUI designs. Now at BlackHägen Design, Joe is a Human Factors Engineer and conducts Medical usability studies including generative contextual inquiry, Formative, and Summative Usability Studies. Always striving to optimize the user experience, Joe is focused on the impact automation has on the user’s experience; particularly clinicians executing time-critical, complex tasks. Joe has led usability testing studies for clients such as Medtronic, DEKA and Cooper Surgical.